Course Overview

Description: Getting more exposure and website traffic is all about “Top of the Funnel” or “TOFU” marketing, in other words, driving awareness rather than leads. This course starts out with a comprehensive list of ways you can drive website traffic, and provides step-by step direction for executing those strategies that you decide will work well for your firm. 

Learning Objectives/Outcomes: After taking this course, you’ll be able to: 

  1. Understand what strategies can help drive website traffic, including SEO, content marketing, paid ads, and affiliate partnerships 
  2. Ensure returning site visitors 
  3. Market your firm through paid speaking engagements 
  4. Implement strategies for gaining referrals from existing clients and from other professionals and COIs.   


Intended Audience: Advisors who have developed their messaging and are ready to drive more website traffic.