Description: Getting more exposure and website traffic is all about “Top of the Funnel” or “TOFU” marketing, in other words, driving awareness rather than leads. This course starts out with a comprehensive list of ways you can drive website traffic, and provides step-by step direction for executing those strategies that you decide will work well for your firm.
Learning Objectives/Outcomes: After taking this course, you’ll be able to:
- Understand what strategies can help drive website traffic, including SEO, content marketing, paid ads, and affiliate partnerships
- Ensure returning site visitors
- Market your firm through paid speaking engagements
- Implement strategies for gaining referrals from existing clients and from other professionals and COIs.
Intended Audience: Advisors who have developed their messaging and are ready to drive more website traffic.