Description: This course, based on a live workshop presented by XYPN Marketing Coach Carolyn Dalle-Molle, is designed to help you improve your social media strategy though clear steps and action items.
Learning Objectives/Outcomes: After taking this course, you’ll be able to:
- Determine whether social media marketing is right for you
- Set a clear social media marketing strategy
- Decide which social media platforms may be right for you and list the benefits of each
- Execute an efficient and effective social media process
- Evaluate your social media ROI
Intended Audience: 1) Advisors who are considering marketing via social media and 2) advisors who may already be marketing via social media but who want to improve their process and results